Nine questions. About two minutes. This isn't a UX checklist — it's an honest read on how much revenue, loyalty and advocacy your customer experience is quietly costing you, scored against the same framework running live in Alex's own prototypes. No flattery: if the honest answer is "cost-centre era," that's exactly what you'll see.
A plain question, any channel, no menus first — because every extra click is a customer quietly deciding you're not worth the effort.
The individual recognised in the moment, not just their segment — because loyalty is earned one remembered detail at a time.
Intent, sentiment and emotion read live, acted on before they ask — because the moment you're purely reactive, you're already losing them.
Channels hopped with zero context lost, constraints engineered in — because trust breaks the instant someone has to repeat themselves.
Nothing is sent to Alex until you choose to share your result at the end.
Answer in your own words, however it comes out — plain and conversational is perfect. Speak or type.
Scoring your EPIC profile — no rounding up, no participation trophies…
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Your score is the start of the conversation, not the end of it.